There is no doubting the significance of social media to modern marketing. Consumers are becoming more demanding, expecting more from the businesses they interact with than ever before, and this is especially true of their social media channels. Whether it is promoting a product launch on Instagram, engaging with customers on Facebook Messanger or creating content to promote on Linkedin, we can help.
To create a social media strategy tailored to your business, we initially seek to understand your customer, their interests, and how they interact online. We also consider the performance of your competitors on social media. The social media audit also looks at your existing social media presence and by determining aims for each social media account recommends the opening or closing of accounts as applicable.
We agree on SMART objectives to move forward with the social media plan. We would recommend meaningful metrics to measure tailored to your business goal, such as conversion rate or leads generated.
From there, we suggest the most suitable platforms for your business and agree on the themes, tone, and frequency of social media posts. We recommend that this integrates with your overall content strategy to optimise the effectiveness of social media posts.
We begin compiling the content calendar and schedule posts on the selected platforms. We discuss the potential for advertising messages; whether this is to promote an event, product launch, or new e-guide, this will ensure it achieves attention online.
Your social media plan goes live! You are posting varied, engaging content from blog posts to infographics and promotional videos. Visit our page on content creation for inspiration. People see your posts, your follower-base is growing, and you are achieving your objectives.
Once launched, we monitor performance against your agreed targets and continue to optimise our social media posts and interactions as a result. We continue to refine and adjust our work in reaction to these results, the business and the external environment.